Austin Riess — founder of The Attention Cartel

Hi — I'm Riess, the operator behind this thing.

I'm a builder, operator, and connector. I've spent years helping founders, creators, and brands turn good ideas into real momentum using sharp marketing, AI leverage, and the right rooms — and I write about exactly what works.

The Attention Cartel started for one reason: most "business advice" online is recycled, performative, and useless. I wanted a place to share what I actually do day-to-day — the marketing tests, the AI workflows, the network plays, the founder lessons, the small life shifts that compound.

Every morning I send out one short, sharp idea. Sometimes it's a tactic you can use that day. Sometimes it's a perspective shift that changes how you think about the next year. Always: practical, honest, and free.

What I write about

  • Marketing that actually moves the needle
  • AI as leverage — workflows, not hype
  • Building & running real businesses
  • Social media as a long-game, not a slot machine
  • Networking without being a networker
  • Excelling at life — the boring fundamentals that work

The exclusive text network

Subscribers get more than the briefing — you also get added to a private SMS group with founders, operators, and creators. Real people, real intros, no LinkedIn theatrics. The whole point is connecting the world, one good conversation at a time.

What I'm building

The portfolio

A few of the companies and brands I'm operating, building, or backing right now.

Bump Connect preview

Bump Connect

bumpconnect.com

A modern networking platform that turns chance encounters into real relationships. Tap, connect, and keep the conversation going.

Bump Syndicate preview

Bump Syndicate

bumpsyndicate.com

An invite-only syndicate of operators, founders, and investors moving capital and intros where they actually matter.

Bump Brands preview

Bump Brands

bumpbrands.com

A house of consumer brands built on community, story, and sharp marketing — not ad spend.

Leader Supreme preview

Leader Supreme

leadersupreme.com

Leadership, mindset, and performance content for ambitious people who want to operate at the top of their game.

StartSpark preview

StartSpark

startspark.ai

A warm-outreach engine that tracks the people and topics moving your pipeline and drafts the tiny daily touches that keep you top of mind. Cold outreach starts to feel like a warm intro.

Hunt Back40 preview

Hunt Back40

huntback40.com

Three private sporting estates for hunters who understand the difference between a trip and a tradition. Guided, catered, and reserved for those who demand more from the field.

The Attention Cartel preview

The Attention Cartel

grow.theattentioncartel.com

A thumbnail & title workshop for long-form interview channels. One questionnaire in — the revelation, the title, and the exact thumbnail frame out.

Blind Pirates preview

Blind Pirates

blindpirates.com

Technical waterfowl gear engineered to outlast the weather and the wait. Waders, jackets, and field gear built by hunters who put in the pre-dawn miles.

Roost & Flint preview

Roost & Flint

roostandflint.com

Heirloom pheasant shooting kit — cartridge bags, vests, and belts in waxed canvas, bridle leather, and English tweed, built in Warwickshire for a lifetime in the covert.

Rank Lora preview

Rank Lora

ranklora.ai

SEO on autopilot — AI-written, optimized, and published content that ranks on Google and ChatGPT, delivered automatically every day.

TimeTap preview

TimeTap

timetap.ai

AI-powered scheduling and appointment booking. Create booking pages, connect your calendar, eliminate conflicts, and let clients book meetings automatically.

Sable preview

Sable

getsable.ai

AI-powered personal styling that curates your signature look. Build a capsule wardrobe, plan weekly outfits, and get real-time stylist advice tailored to your life.